Why Exhibit?

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At IOFT 2020,You Can...

Since IOFT gathers many of importers, wholesalers from all over Japan, you can see and negotiate with many potential distributors/agents for your brands.
Once you find a suitable distributor/agent, you may have a firm position in the market.

IOFT is the best opportunity to see many of high-end shops from all over Japan. Also, IOFT organises business matchings between exhibitors and invited Asian high-end buyers.
By exhibiting at IOFT, you can cover the whole Asian high-end market.

IOFT also organises business matchings between Asian OEM/ODM exhibitors and Japanese optical chains and brands. IOFT is the best opportunity for Asian manufacturers/factories to find OEM/ODM partners in the Japanese market.

Exhibitors & Visitors Profile

Exhibit at IOFT to Expand Your Business in Japan & Asia!
370* exhibitors from 20 countries and 14,000* visitors gather from all over the world! *expected

Special Exhibit Area for International Designers

“tide” -The IOFT International Designers- is dedicated exhibit area for stylish and unique international eyewear designers. 50* designer brands will gather from all over the world.

* expected

Floor Plan

( Floor Plan of previous show )

Reed Japan’s Solemn Declaration of

Non-Inflated Numbers

1. The reason for not inflating the visitor numbers

Inflating visitor numbers is a misrepresentation of the exhibition’s content, and a fraudulent act toward the exhibitors. Therefore, Reed will not commit such an act.

2. The visitor number counting method

Every visitor is to submit one business card at the visitor registration counter on-site, and will be counted as one visitor based on their business cards no matter how many times he/she re-enters the show.

3. Visitor numbers will be verified by an external party

Once the exhibition is completed, all the business cards submitted at the visitor registration counter will be presented to a certified accountant, who will verify that they are the same number as the number of visitors announced by the organiser. Random checks will be conducted through phone calls to the persons on the business cards to confirm that they had attended the exhibition.

4. Written official announcement of the visitor count

Immediately following the exhibition, the visitor number will be announced alongside the counting method, in written form.