International Designers Area "tide"

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What is “tide” ?

"tide" is a special exhibiting area created inside iOFT, which is exclusively offered to stylish and unique international eyewear designers.

This area will be the best place for international designers to present themselves in Japan/Asia and to show new collections to the market.

Screening of Exhibits

"tide" establishes the screening committee and conducts screening of exhibits to maintain the concept and the quality of the "tide" area.

The criteria of the screening are below.

International Designer Brands

“tide” exhibitors need to be international designers who create eyewear/accessories with their original design. No licencedbrands and Japanese brands are allowed to exhibit.


To respect and maintain the quality of “tide” exhibitors, imitation products are not allowed to exhibit.

* Besides those rules, if Show Management considers the exhibit inappropriate for “tide”, Show Management shall ask the exhibitor to participate in other areas.