This year, we had entry by 78 companies with 245 products — the largest number ever. With numerous and various products displayed in an orderly manner, it turned out to be quite worthwhile to review them. Many of products in each category had such a high degree of perfection in terms of material, finish, etc. as to amaze judges.
We are convinced that this award has contributed in no small way to the progress represented by those products. With the majority of judges for this year being new to the panel, the review was done in a tense but fresh atmosphere, with careful examination for each category. Judges positively exchanged their observations and views to engage in active discussion. Discussion was sometimes heated, and the examination was conducted for long hours in an incredibly serious and strict manner given that judges met each other for the first time.
(Mr. Tatsuya Wada)
While entries are varied in terms of design, many of them looked simple and decent. Perhaps because of the current trend or a demand from users, they gave an impression of “lightness” in terms of both appearance and physical weight, with a metal or combination frame. The fact that there are many products with a floating structure frame or spring hinges and temples may reflects a pursuit of “lightness” in a feel given when they are worn.
(Mr. Isao Takeuchi)
For women, eyeglasses worn every day are a part of their make-up and fashion. With functional features such as being lightweight and giving a supple feel when worn as perquisites, what matters is how much attraction eyeglasses can bring out in a woman who wears them. In such a sense, all awarded products excelled in design including the shape of their frame and their color that makes the wearer’s complexion look better. It is also a common feature of awarded products that they suggest both the manufacturer’s policy and the manufacturing attitude of thinking in the "eyeglasses" of wearers.
(Ms. Chizuru Muko)
In proportion to time children spend using smartphones, there has been a rising interest in eyeglasses today. When it comes to glasses for children, unlike those for adults, it must be taken into account that the shape and size of their faces change as they grow. Against this backdrop, products such as sports sunglasses have appeared, the product concept factors in children whose nose has not stopped growing. It is expected that glasses for kids evolve further with many more approaches in the future.
(Mr. Shinichi Sumikawa)
It has become increasingly difficult to compare products in this category as it is no longer appropriate to group them simply as sunglasses, each pair of which excels in what it focuses on, such as fashionability, functionality, and sportiness. This lets us hold great expectations for the emergence of further product ideas in the future.
As the domestic market is still oriented toward sunglasses of the classic style, the nomination of two overseas brands from the perspective of enjoying sunglasses which give you a higher degree of freedom in use than eyeglasses may suggest that overseas brands have an edge in that respect. It was really enjoyable to select products in this category.
(Mr. Issei Mori)
In this category, eyeglasses were examined not only in terms of their design but also with a focus on functions and technological features implemented in them. There are diverse technologies for eyeglasses, ranging from traditional manufacturing technologies to the cutting-edge manufacturing technologies using digital equipment, and they are closely related with evolutions in industries and manufacturing businesses. Glasses were also examined by focusing on the relation between “humans” and “things”: in what situations their functions and technological features are utilized as features of wearable products and how they can enrich people’s life. A large number of various eyeglasses in which functions and technical features are implemented were submitted, making it difficult to choose one over the other. We believe that, as a result of heated discussion, eyewear products were selected which will match a new age to come and certain preferred occasions.
(Mr. Tatsuya Wada)