Japan Eyewear Award

We will inform you about entry department, method, examination / selection method

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What is Japan Eyewear Award?

Japan Eyewear Award is one of the industry's foremost awards given to the best designed / functional new products to be marketed in Japan or any other country after July 1st, 2020.
The judging and screening will be conducted by Japan Eyewear Award committee.

Entry Categories

Men's Eyewear

        Men's frames which increase one's attractiveness at all scenes

Ladies' Eyewear

        Ladies' frames which highlight elegance, beauty and charm

Kids Eyewear

        Fashionable frames which also excel in function, e.g. durable and flexible, to support children's growth and lives


        Sunglasses & sporty frames for fashion, sports and driving scenes which excel in design and function

Functions & Technologies

        Frames & sunglasses with innovative technology and/or superiority in function  

Entry Detail


■ New model(s) to be marketed in Japan or any other country after July 1st, 2020.  
 *Only finished fproduct glasses are accepted.

■ You can register up to 10 products.

Entry Fee

FREE for exhibitors.  10,000 JPY* per one product for non-exhibitors. *excluding tax

How to apply

We closed accepting new entries to "24th Japan Eyewear Award 2021".


Aug. 21 (Fri)  -  Registration deadline of your entry products
Aug. 28 (Fri)  -  Product arrival deadline to Japan Eyewear Award Team
Middle of September -  Award winners announced
Oct. 27(Tue)  -  Award Ceremony (Grand Prix winners to be announced) at Special Gallery inside IOFT 2020

Japan Eyewear Award Committee Members & Screening

Screening and selection will be conducted byJapan Eyewear Award Committee.
3 products will be selected for each category. One of them will be awarded as a Grand Prix

Mr. Shinichi Sumikawa

Product Designer
Osaka University of Arts professor

Born in Shinjuku, Tokyo, in 1962.
After graduated from Chiba University, Faculty of Engineering, he joined Sony Corporation, assigned Design Center, and designed Walkman, Radio, and TV, etc. In 1991, after 4 and a half years of engaging Sony U.S. Design Center, established sumikawadesign, the independent design office.
Since then he has been practicing design beyond stereotypes by making full use of the experience of wondering 57 countries around the world as a backpacker. As Engineering-based designer, highly skills of geometry by taking full advantage of 3D CAD and Printer, excellent at curved surface design with ergonomic comfort. His design of table tennis's court table used at 2016 Rio Olympic game was admired around the world and his designed playground equipment has won iF DESIGN AWARD 2018.
From educational tool to traditional craft, he designs actively and continuously in a wide range of fields.

Ms. Hitomi Sago

Graphic Designer

After graduating from the Faculty of Fine Arts at the Tokyo University of the Arts, she worked in  the advertising creative department at Parco before establishing Hitomi Sago Design Office in 1988.
Although grounded in graphic design, her works cover a wide spectrum ranging from spatial design to product design. Many of her projects involve the revitalization of local industries.
Major awards received include the Silver Award from the New York ADC, the JAGDA New Designer Award, the Japan Package Design Award Special Prize, and the Minister of International Trade and Industry Prize at the All Japan Calendar Competition. She also played the roll of judge of Good Design Award from 2003 to 2013, instructor of Fukui Design Academy since 2016.
JAGDA Steering Committee Member. Visiting professor at Osaka College of Arts. 

Mr. Issei Mori


While involves working on TV drama, film, CM, and for various celebrities as a specialist of eyewear fitting, also working actively as a photographer in magazines & SNS media field.

Ms. Chizuru Muko

Editor in Chief, WWD JAPAN

Born in Yokohama, 1970. Graduated from Tokyo Woman's Christian University and started her career at Edwin, sales division, then Nippon Sen-i Shimbun, etc. Joined INFAS Publications in 2000 and held as  "Fashion News" editor-in-chief, "WWD Japan" fashion director, etc. Appointed to the current position on April 1, 2015.

Ms. Saori Oyamada


Worked on many popular fashion magazines, advertisements and styling for shows, and has been requested by many models and artists. Also has a face as a creative director of "Ezick" (Fashion Brand). Appearance on a TV show "Hirnandes!" and a commercial of Kao "Emar" are also a hot topic. In September 2017, "Become beautiful with clothes that fit your body" and, in September 2019, "Don't worry about work outfit" ware published.

Japan Eyewear Award Official Logo usage

Would you like to make use of Official Logo of Japan Eyewear Award?

・To increase your sales

・To deal with topical products

・To set up special counter/section

Please contact us for further information.

Contact Information

The latest information about Japan Eyewear Award will be announced at this official website.
If you have any inquiries please contact:

IOFT Show management Japan Eyewear Award

Angela MASUYAMA (Ms.) / Alana KONDO (Ms.)

TEL:03-3349-8508 FAX:03-3344-2400 

 E-mail: ioft-award@reedexpo.co.jp