Japan Eyewear Award

We will inform you about entry department, method, examination / selection method

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What is Japan Eyewear Award?

Japan Eyewear Award is one of the industry's foremost awards given to the best designed / functional new products to be marketed in Japan or any other country after July 1st, 2019.
The judging and screening was conducted by Japan Eyewear Award committee.

* The detail information of the applicable target products for 2021 will be announced soon.

Entry Categories

Men's Eyewear

        Men's frames which increase one's attractiveness at all scenes

Ladies' Eyewear

        Ladies' frames which highlight elegance, beauty and charm

Kids Eyewear

        Fashionable frames which also excel in function, e.g. durable and flexible, to support children's growth and lives


        Sunglasses & sporty frames for fashion, sports and driving scenes which excel in design and function

Functions & Technologies

        Frames & sunglasses with innovative technology and/or superiority in function  

Entry Detail


■ New model(s) to be marketed in Japan or any other country after July st1, 2019.
*Only finished finished product glasses are accepted.          

■ You can register up to 10 products.

Entry Fee

FREE for exhibitors.  10,000 JPY* per one product for non-exhibitors. *excluding tax

How to apply

We closed accepting new entries to "23rd Japan Eyewear Award 2020".


Aug. 23 (Fri)  -  Registration deadline of your entry products
Aug. 30 (Fri)  -  Product arrival deadline to Japan Eyewear Award Team
Beginning of September -  Award winners announced
Oct. 8 (Tue)  -  Award Ceremony (Grand Prix winners to be announced) at Special Gallery inside IOFT 2019

* Entry Detail for next year will be announced soon.

Japan Eyewear Award Committee Members & Screening

Screening and selection will be conducted byJapan Eyewear Award Committee.
3 products will be selected for each category. One of them will be awarded as a Grand Prix

Mr. Shinichi Sumikawa

Product Designer
Osaka University of Arts professor

Born in Shinjuku, Tokyo, in 1962. Graduated from Chiba University, Faculty of Engineering, in 1984 and joined Sony Corporation, assigned Design Center.
In 1991, after 4 and a half years of engaging Sony U.S. Design Center, established sumikawadesign, the independent design office and designed Walkman, Radio, and TV, etc. Since then he has been practicing design beyond stereotypes by making full use of the experience of wondering 57 countries around the world as a backpacker. As Engineering-based designer, highly skills of geometry by taking full advantage of 3D CAD and Printer, excellent at curved surface design with ergonomic comfort. His design of table tennis's court table used at 2016 Rio Olympic game was admired around the world. From educational tool to traditional craft, he designs actively and continuously in a wide range of fields.

Ms. Hitomi Sago

Graphic Designer

After graduating from the Faculty of Fine Arts at the Tokyo University of the Arts, Sago worked in  the advertising creative department at Parco before establishing the Hitomi Sago Design Office in 1988. Although grounded in graphic design, her works cover a wide spectrum ranging from spatial design to product design. Many of her projects—such as the Enn brand of tableware for Tsubame city in Niigata prefecture and maple-leaf-shaped sweets for the Fujiiya confection shop in Miyajima, Hiroshima prefecture—involve the revitalization of local industries. Major awards received include the Silver Award from the New York ADC, the JAGDA New Designer Award, the Japan Package Design Award Special Prize, and the Minister of International Trade and Industry Prize at the All Japan Calendar Competition.

Ms. Chizuru Muko

Editor in Chief, WWD JAPAN

Born in Yokohama, 1970. Graduated from Tokyo Woman's Christian University and started her career at Edwin, sales division, then Nippon Sen-i Shimbun, etc. Joined INFAS Publications in 2000 and held as  "Fashion News" editor-in-chief, "WWD Japan" fashion director, etc. Appointed to the current position on April 1, 2015.

Mr. Isao Takeuchi

Editor in Chief, Megane Begin

Born in 1970. Joined Editorial office of Car magazine "Tipo" (NEKO PUBLISHING) in 1993. Joined SEKAIBUNKA PUBLISHING, served at Editorial office of "Begin." Assigned to Editorial office of "Special" and involved various magazines such as "MEGANE Begin", "Mercedes me magazine" etc. Appointed to the current position on 2017.

Mr. Issei Mori


While involves working on TV drama, film, CM, and for various celebrities as a specialist of eyewear fitting, also working actively as a photographer in magazines & SNS media field.

Japan Eyewear Award Official Logo usage

Would you like to make use of Official Logo of Japan Eyewear Award?

・To increase your sales

・To deal with topical products

・To set up special counter/section

Please contact us for further information.

Contact Information

The latest information about Japan Eyewear Award will be announced at this official website.
If you have any inquiries please contact:

IOFT Show management Japan Eyewear Award

Angela MASUYAMA (Ms.) / Hikaru OKABE (Ms.)

TEL:03-3349-8508 FAX:03-3344-2400 

 E-mail: ioft-award@reedexpo.co.jp