| Asia is becoming the most important consumer market in the world, due to its remarkable economic growth. Even for the optical industry, this market has a huge potential with a population of 1,700 million*. |
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| Since IOFT has established itself as the leading optical fair in Asia with its 22-year history with trust, IOFT has been recognised as the best business opportunity to get into the Asian market in the optical industry. |
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| Do not miss this opportunity to penetrate this potential market for your future business! |
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*The sum of the population of 10 countries/regions from which buyers visited IOFT 2009.
(China, Hong Kong, Japan, Korea, Macau, Malaysia, Singapore, Taiwan, Thailand, Vietnam)
Source: Website of Ministry of Foreign Affairs of Japan |
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With its 22-year history with trust, IOFT has already established itself as the leading optical fair in Asia. |
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Many key international brands/designers/manufacturers gather at IOFT, because Japan/Tokyo is the leading fashion and technology spot in Asia. |
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All the key buyers in Asia visit and source from international brands/designers/manufacturers at IOFT to meet the growing demand from the consumers in Asia. |
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| (excerpt / Japanese exhibitors are not included in the list.) |
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| Despite this economic situation, the record number of 507 companies exhibited at IOFT 2009. Especially, the number of international brands/designers/manufacturers is drastically increasing in these several years. IOFT has truly become the gateway for them to the Asian market! |
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With its 22-year history, IOFT has established itself in the industry as the leading optical fair in Asia.
Despite this economic situation, the last edition was successfully over with not only Japanese exhibitors but also with major companies from all over the world. The number of exhibitors increases every year and IOFT 2010 is expected to be held with 550 exhibitors in the largest scale ever. |
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| We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers. |
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| Fundamental Philosophy of the Totalled Visitor Numbers |
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The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors. |
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The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors. |
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The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition. |
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| Three Major Principles of the Counting Method |
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Only those who visit the exhibition and complete registration on-site are counted. |
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Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition. |
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Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited. |
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