IOFT2010   Japanese   ■ ILLUSIONE OTTICA SRL (Italy) After receiving this award, we had a lot of inquiries from distributors, opticians, consumers and even from the press. The award captured great attention, and this has brought 22% sales increase. As we are a pretty young company, winning EOY helped us to introduce ourselves and our products in different markets outside Italy. ■ UMEDA INC. (Japan) After winning EOY, inquiries from Asian buyers like Korean and Chinese became significant. We have sent the EOY winner's panel to retailers, and this is appealing to the consumers, helping sales increase. ■ KEI SUGIMOTO (Japan) An unexpectedly great number of buyers visited our booth during IOFT. Just for the winning frame, we sold 5,000,000JPY. EOY has helped us to capture media attention, and more than 20 magazines and TVs have covered us so far. ■ TRIPLE Q CO., LTD. (Japan) As we won EOY, the number of visitors to our booth went twice as many as we expected. The Award was in strong effect even after IOFT - we received so many requests from buyers, and all the stock was gone temporarily. We will definitely make entry again to win the promotional advantage. ■ PRODESIGN (Denmark) We have used the award a lot in our marketing, and have received great response as a result! Our award-winning Zense 7343 is now one of our bestsellers across all markets, and the product series has made 25% sales increase after EOY. ■ MINIMA (France) Receiving EOY from the professionals of IOFT is a very distinct honor. Their fairness and seriousness make us particularly proud. We have been using the award in our advertising and international events. We appreciate the well-known quality standards and judgments in Japan, and will meet the challenges offered to us by this market. ■ Men's Eyewear Category KEI SUGIMOTO kei sugimoto / KS-22 DESIGNIT EYEWEAR A/S Designit Eyewear / Slights by Designit Eyewear TRIPLE Q CO., LTD. QBRICK / BTY24 Thickness: 8mm Outer surface: Edgy finish Inner surface: Round finish Innovative design with lasting impact - a hingeless onepiece titanium frame. The success results from a coop with Scandinavia's largest design agency, Designit. A classical model, like the new standard Wellington style. Then the design goes a step further. The metal end pieces work as a balancer. ■ Ladies' Eyewear Category ILLUSIONE OTTICA SRL KING SIGHT BY ILLUSIONE OTTICA / KS236/VENEZIA FACES INC. Aim / AIM-015-4 RICE STONE WITTYPAULY 03 / 03-105 We captured the antique Venetian laces into acetate. The collection is a match between the tradition and the most advanced technology. This process is patented. A blend of dry shape and sweet color. Small butterfly ornaments help the milky pearl color stand out. This is the second edition inspired from the traditional painting method of old Echizen region, "Wakasa-nuri". The base colors are produced by scraping of tri-colored fabric, expressing solidity and chromatic beauty. ■ Sunglasses & Sports Glasses Category EYE MAGINE JAPAN CO., LTD. Eyemagine / Sun Airflex Shadow / GRAY BOSTON CLUB CO., LTD. GLOSS-EYES / GREENJACKET MINIMA MINIMA / MINIMA VISIONAIR It weights only 10 grams! The slightly tinted lens with AR coating, performing 99% UV protection. TR90 material. While easing the brightness, the Japanese-cultural slight tint fits perfectly into everyday use. Polarized golf-sunglasses for Asian with both wide view of single-lens and optical property of double-lens. Nose bridge shuts lights off from gaps as you swing. Visionair, by Minima. It is a large panoramic plano sunglass (1 single lens) and the only titanium eyewear with pivoting temples. These make Visionair compact when in the pocket and fully protective when on the face. Totally new on the market. ■ Luxury & High-classes Category IC! BERLIN BRILLEN GMBH onono / richard L.A. EYEWORKS L.A.EYEWORKS / JERSEY KUJO CO., LTD. KUJO / XD67 unique and handcrafted: precious buffalo horn and stainless steel with elegant gold alloy result in this avant-garde design frame. limited to 49 pieces worldwide. Luxurious size in lightweight titanium, the outline is defined by a unique sculpted groove, with a tempting flash mirrored tint to enhance the mystery. All tortoiseshell frame. The workman made it handmade. ■ Functions & Technologies Category UMEDA INC. formMax / FMF3001 BRIDGE CORP. NEOJIN / COMFORT PRODESIGN ProDesign / Zense Mod. 7343-9031 Temple can fold into plastic front frame. It is totally new type of folding frame(patent pending). They can put in slim case and it is easy to carry. The world's first side-padded frame! (Patent already applied.) Without nose pads, wider sight is made possible, and it excels in comfort with the front untouched to the face. No more worries for pad mark and come-off of makeup. The temples of this streamline frame, closes near to the front, due to the 180 degrees turn hinge, screws are hidden in the hinge. Rubber makes grip controle. There were 431 entries last year. The screening was conducted by 5 Award Committee Members. For Inquiry EYEWEAR OF THE YEAR (EOY) Secretariat / IOFT Show Management Reed Exhibitions Japan Ltd. Attn： Hiroki Miyazaki (Mr.) TEL: +81-3-3349-8508   FAX: +81-3-3344-2411   E-mail: eoy-en@reedexpo.co.jp General Guide　|　Winning Privileges　|　Past Media Coverage　|　Previous Winners 2010.07.27 All five Award Committee Members announced 2010.06.25 EOY 2011 Entry started 2010.06.25 Accessories Category opened Copyright © Reed Exhibitions Japan. All rights reserved.