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| The EYEWEAR OF THE YEAR Award takes place annually inside IOFT. Recognized as one of the world’s leading design awards for eyewear, EOY draws keen attention from the whole industry, selecting the best new products of coming year. It consists of six categories, and winners will be announced in the Award Ceremony on the first day of IOFT in October. |
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| Screening will be held on mid Sept. by Award Committee members. 3 Award-winners, including 1 Grand Prix among them, for each category will be selected. |
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| Men's frames which increase one's attractiveness at all scenes. |
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| Ladies' frames which highlight elegance, beauty, and charm. |
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| Sunglasses & sporty frames for fashion, sports, and driving scenes which excel in design and function. |
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| Luxury & high-end frames made with high-value materials such as jewelry, gold and turtle shell. |
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| Frames & sunglasses with innovative technology and/or superiority in function. |
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| Accessories that spice up frames and sunglasses (glass chain, glass holder, case etc.) |
Mr. Gugi Akiyama
Art Director |
Mr. Hirokuni Toga
Editorial Director and
Editor in Chief of
“Men's CLUB” |
Ms. Terumi Hagiwara
Fashion Director |
Mr. Keisuke Baba
Stylist |
Mr. Takao Mizukami
Editor in chief of
"Real Design" |
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Only finished products are accepted. Any products released before Sept. 1, 2010 will not be screened. |
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*All the shipping costs, including fees and taxes, must be completed at the participant’s expense. |
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Entry products will be returned in principle. However, retuning is not possible in case of any loss or damage. Show Management cannot take any responsibility for loss or damage. Make sure that your entry products, particularly expensive items, are covered with insurance, with extra-territorial coverage. |
| For Inquiry |
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EYEWEAR OF THE YEAR (EOY) Secretariat / IOFT Show Management
Reed Exhibitions Japan Ltd.
Attn： Hiroki Miyazaki (Mr.)
TEL: +81-3-3349-8508 FAX: +81-3-3344-2411 E-mail: eoy-en@reedexpo.co.jp |
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| 2010.07.27 |
| All five Award Committee Members announced |
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| 2010.06.25 |
| EOY 2011 Entry started |
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| 2010.06.25 |
| Accessories Category opened |
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IOFT2010
